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The iconic OXO brand has brought flavour to British dinner tables for over 100 years.

Premier Foods chose Monochrome to update OXO's online presence and deliver a modern and responsive website that was easy for brand managers to keep updated.

We set out to build a website that promoted Oxo’s brand strategy and ultimately create an immersive, interactive and animated website with UX as the primary driver to engage the user utilising the latest modern website design patterns & front-end frameworks. We are very pleased with the results.
Adrian Munn
Sales and Marketing Director
Monochrome

The Brief

Monochrome were approached by Premier Foods as the prime development partner to support the launch of a new marketing and digital campaign for OXO. With a brand new range of flavours being launched it was essential that the site had impact and could demonstrate a modern fresh approach to build on OXO’s existing heritage. Monochrome needed to work with the designs and implement some complex CSS animations as well as migrating from the incumbent CMS to the new Kentico EMS.

The Solution

Monochrome spent over 6 months evaluating CMSes and were looking to find a product that put the end user first. It was clear from the onset that Kentico was developed with the end user in mind; its intuitive UI, ease of use and excellent pricing model made it a perfect fit for our client.

We are really pleased to have found a product that introduces a wealth of digital marketing and CMS features included out of the box. The results have enabled us to provide a solution that meets long term objectives and reduces long term development costs and ROI.

The Conclusion

The final site was launched in October and very well received. The site has done a fantastic job of introducing OXO to a new customer base taking into account overall consumer habits.

The modern look and feel is complemented with a back end solution that gives full control of all aspects of the product range to the brand managers and internal teams at Premier. We have set the foundation for future proofing the brand and making it easier to add new features for campaign management via the EMS as and when required.


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Get in touch...

Your organisation deserves the very best, and that’s right where Monochrome fits in. We pride ourselves as a leader in creative and technical solutions for the ever changing demands your company will experience in a digital environment.

Get in touch with our award winning team and let us show you how we can create a digital solutions that will exceed your expectations.


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Kentico CMS

Kentico CMS is the all-inclusive .NET Web Content Management platform that offers clients a complete solution to successfully fulfil their web strategies and organisational goals.

By providing a cost effective Enterprise scalable CMS, Kentico fully caters to both SMB, global companies and Fortune 500 clients across all industry verticals for high performance corporate websites, eCommerce sites, Community sites, intranets, extranets and portals.


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Back-end TechnologyWebsites and CMS

Vue.JS

Vue.js is productive, scalable and flexible. It allows us to quickly put together exciting user interfaces to work with any serverside technology.

Vue is designed from the ground up to be incrementally adoptable. The core library is focused on the view layer only, and is very easy to pick up and integrate with other libraries or existing projects. On the other hand, Vue is also perfectly capable of powering sophisticated Single-Page Applications when used in combination with modern tooling and supporting libraries.


Front-end Technology

User Interface (UI) Design

Once wireframes have been signed off by the client, we would typically produce a set of high-fidelty designs.

It is at this stage that we are considering the minutiae of the design. The end result is an highly accurate representation of your website or app.


Creative Services

Interactive Wireframing

Wireframing is an essential part of any project. At this stage we're concerned with layout, user journies and the positioning of content and calls-to-action. Palette, font choice and cosmetics in general are not on the agenda.

Using the excellent Invision prototyping app, we'll import static wireframes and hook them up to create an early illusion of interactivity.

Wireframing allows us to be confident in our UX decision making, proving (and occasionally disproving) a concept before a single line of code is written.


Creative Services

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